Imperfectly Impactful with Cat Roten

I said yes to a huge opportunity… and then came face-to-face with fears I didn’t realize were still running the show. This episode is about success, visibility, and what growth really asks of us.
In this episode, I talk about:
The unexpected invitation that stretched me in a big way
My fear of jealousy, judgment, and making others uncomfortable
How I realized I’ve been shrinking myself for years
Processing success while my nervous system was in overload
Growth isn’t always loud and confident. Sometimes it looks like tears, fear, and choosing not to hide anyway.
 
Resources:
Connect on Instagram – @cat.roten
Prefer Video?- Checkout our Youtube channel
Last 2026 IME & Immersion- applications our open!

What if the parts of you you’ve been hiding… are actually the parts meant to lead you back to yourself?
In this episode, I’m sharing the realization I had around how long I’ve been shrinking my joy, muting my passions, and trying to look “professional” instead of fully being myself.
In this episode, I talk about:
How fear of judgment can disconnect us from what we love
Why I stopped downplaying my Disney obsession, book nerdiness, and joy
How joy, play, and fun help you show up better in life and business
Questions to ask yourself about what lights you up right now
Why your people can’t find you if you keep hiding who you are
Maybe the thing you’ve been shrinking is the very thing that makes you magnetic. What would change if you let it take up space?
Resources:
Connect on Instagram – @cat.roten
Prefer Video?- Checkout our Youtube channel
Last 2026 IME & Immersion- applications our open! 

Two years ago, I walked away from corporate, no grand plan and no guaranteed income. What happened next stretched me, humbled me, and changed me in ways I never expected.
In this episode, I’m sharing the real story behind the leap, and the five biggest lessons I’ve learned since.
Key Takeaways:
Why different seasons require different strategies
Why comparing your path to someone else’s will keep you stuck
How slowing down unlocked more creativity and clarity than hustling ever did
What growth looked like from $5K to six figures
Sometimes the biggest breakthroughs don’t come from doing more. They come from trusting yourself enough to do what’s next.
Dig deeper into my story with these episodes:
Full Circle: Returning to What’s Always Felt True
What One Year Out of Corporate Has Taught Me
[Life Update] Lessons from the Long Game: Growth, Strategy, & Finding Your People
Resources:
Connect on Instagram – @cat.roten
Prefer Video?- Checkout our Youtube channel
IME & Immersion- applications are open!

You don’t need another strategy. You need to move.
In this episode, I’m sitting down with Jessica Burgio and we’re getting real about visibility, pivots, and why so many people stay stuck even when they know they want more.
We talk about:
Why pivots aren’t messy, they’re actually how you find alignment
The real reason you feel stuck (hint: it’s not a lack of ideas)
Why visibility isn’t just posting, it’s how you show up everywhere
The long game of putting yourself out there (even when it feels slow)
How small, consistent actions create massive momentum over time
If you’ve been waiting to feel ready, confident, or “clear enough”… this is your reminder that none of that comes first. You don’t find clarity before action,  you find it because of it.
 
Connect with Jess:
Checkout her podcast, The Jessica Burgio Show
Apply for her mastermind, House of Influence
Connect with her in IG: @jessicaburgio 
Resources:
Connect on Instagram – @cat.roten
Prefer Video?- Checkout our Youtube channel
IME Application- applications our open! We start May 11th

At an event, I was walking a group through how to prioritize after an event, narrowing it down to just three things, and wow… the resistance was real. And honestly? I get it.
Because what I didn’t fully say (but just assumed people knew) is this:
Those “three priorities”? They’re not just three things.They’re 5, 10, sometimes 20+ micro steps underneath each one.
And in this episode, I’m breaking down not just how to choose your priorities, but how to actually move on them in a way that feels doable, sustainable, and real.
Because you don’t need more goals.You need smaller steps.
What You’ll Hear in This Episode
The biggest mistake people make after events (and in 90-day planning)
What “micro steps” really look like in real life
A simple way to map out your next moves without overcomplicating it
Resources:
Want access to the NEW free resource to help you post-event? Join our weekly newsletter to gain access to it first!
Connect on Instagram – @cat.roten
Prefer Video?- Checkout our Youtube channel
IME Application- Let’s mastermind & prioritize what matters most!
The Immersion La Crosse, May 3-7th, 2026

In this episode, I’m sharing a big personal update, and how it’s completely reshaping the way I run my business.
This big updated has forced me to step back and seriously rethink how my business operates. Instead of continuing to run everything myself, I’ve had to ask a bigger question: How do I build a business that allows me to be present for my family while still growing the company?
That question led to some major realizations about where my time and energy were actually going.
In this episode, I walk through the shifts I’m making inside the business, from narrowing my focus to the parts that scale, to hiring the right people who can step in and help carry the work forward. Instead of trying to do everything myself, I’m building a structure that allows the company to grow while I step more fully into the CEO and visionary role.
This episode is really about what happens when life forces you to zoom out. Sometimes it takes a big personal shift to realize that the business you’ve built needs to evolve too.
 
Resources:
Connect on Instagram – @cat.roten
Interested in weekly updates? Join our weekly newsletter!
Prefer Video?- Checkout our Youtube channel
IME Waitlist
The Immersion La Crosse, May 3-7th, 2026

We hear it all the time before attending events: set your intentions. What do you want to learn? Who do you want to meet? What outcomes are you hoping for?
But in my experience, the real transformation doesn’t happen during the event, it happens after.
In this episode, I’m sharing the process I personally use to take everything I learned at an event and actually turn it into action. Because let’s be honest: most of us leave events with pages of notes, dozens of ideas, and then… life and business take back over. Suddenly those insights sit in a notebook and never get implemented.
As I’m preparing to head to the Soulward Summit in Nashville, where I’ll be facilitating this exact process with a group of women, I wanted to walk you through the simple framework I use to integrate what you learn instead of feeling overwhelmed by it.
I talk about:
Why giving yourself space after an event is critical for integration
The simple filtering method I use to decide what’s a no, a maybe, or a hell yes
Why trying to implement everything is the fastest way to implement nothing
Because the truth is, not everything you learn at an event is meant for you, and it’s definitely not meant for you all at once.
This episode will help you leave your next event with clarity, a plan, and the confidence to implement the ideas that truly align with your goals right now.
And if you’re an event host or facilitator, I also share how this integration process can be built into events so attendees don’t just feel inspired, they actually leave with a plan to take action. (Aka hire me to facilitate!)
Resources:
Connect on Instagram – @cat.roten
Interested in weekly updates? Join our weekly newsletter!
Prefer Video?- Checkout our Youtube channel
IME Waitlist
The Immersion La Crosse, May 3-7th, 2026

This week, I’m sharing in real time what came up for me after taking a much-needed few days away from meetings and client work. That space reminded me of three big things: I need to actually schedule rest, I need to keep reconnecting to my purpose, and in this season, the right investment looks a little different.
I’m talking about what it looked like to step back, what I noticed coming back into work, and why I know it’s time to hire in a way that feels aligned, sustainable, and supportive.
In this episode, I talk about:
Why rest needs to go on your calendar
How I reconnect to my purpose when work starts feeling heavy
Importance of reconnecting to your purpose not only when it’s hard
Why I’m reinvesting in people and support in this season of business
My hope this episode reminds you to slow down, reconnect with what matters most, and get the support you need in the season you are in.
 
Resources:
Connect on Instagram – @cat.roten
Interested in weekly updates? Join our weekly newsletter!
Prefer Video?- Checkout our Youtube channel
IME Waitlist
The Immersion La Crosse, May 3-7th, 2026

I’m walking you through a season where I have had to ask myself:  Am I stretching my capacity… or have I overcommitted?
Because there’s a difference.
Stretching feels uncomfortable, but aligned.Overcommitting feels heavy and draining.
In this conversation, I share:
What stretching my capacity looked like in real life
The signs I ignored when I crossed into overcommitment
The moment I realized my calendar was running me
The boundaries I’m putting in place right now
If your schedule is full but your energy isn’t… this is for you.
Resources:
Connect on Instagram – @cat.roten
Interested in weekly updates? Join our weekly newsletter!
Prefer Video?- Checkout our Youtube channel
Soulward Summit- Join us March 22nd & 23rd in Nashville!
IME Waitlist
The Immersion La Crosse, May 3-7th, 2026

This episode is a reflection on Soul x Strategy - a two-day experience blending subconscious work with real marketing strategy, and what it surfaced for me in this season of simplicity.
Inside this conversation:
Why being in the room (without running the room) stretched me
The hiring fear I had to finally name
What happens when you’re flooded with ideas and realize not all of them are yours
The identity shift from “doer” to actual business owner
This intensive reminded me that I’m not meant to keep doing all the things. I’m meant to lead. To mentor. To build depth, not volume.
And that shift? It’s still unfolding.
So here’s the reflection I’ll leave you with:
When you walk into a room full of strategy and possibility…Do you know what’s actually yours to carry?
Soulward Summit
IME Waitlist
The Immersion La Crosse, May 3-7th, 2026